Maximizing growth and profit is the primary goal of doing business: Whether a tiny family enterprise, tech startup, an eCommerce operation, or a multinational conglomerate, every company wants to increase profits while decreasing expenses. In what ways do you think knowing how to translate a website with the help of machine translation may support your company in accomplishing that goal? Well, let’s find out!

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First, what does this mean? Machine translation is defined as the process of transforming text from one language into another using a computer. However, it cannot be denied that this is an extremely intricate structure that facilitates easier living for everybody involved. With the use of cutting-edge AI and deep learning (DL) technology, a neural machine translation (NMT) system can produce translations that are natural-sounding, instantaneous, and accurate.

Products perform better in the marketplace when consumers have access to information about them in their native tongue. More than 70% of consumers claim that they would be more likely to purchase a product if the information was available in their native language.

The capacity to communicate with prospective clients in their native language is a significant advantage that may give you a leg up in the marketplace. With this in mind, an eCommerce platform or a website that supports many languages might be a game-changer for your expansion plans.

You don’t need a staff of translators and developers to translate the content, duplicate pages, or build complicated scripts to keep your website up-to-date in many languages. Machine translation is a game-changer for businesses. Pick your target language, install a plugin on your website and watch as you get new visitors and repeat customers overnight.

The inability to communicate effectively is typically attributed to linguistic barriers. If you have global staff and customers, all communications must be translated so that they are easily understood by everyone.

Whether as an add-on to your browser or a component of your translation solution, machine translation can be readily implemented into your business processes. Even better, it can be integrated with the platforms that employees are already using, making it possible to add translation to almost any service, product, intranet site, and so on. 

By integrating machine translation into your workflows, you may rapidly and easily overcome any language barriers that may have existed within your global workforce or in your interactions with clients.

Some may believe that hiring internal or external translators is all it takes to translate the hundreds of multilingual documents so that the business can carry out its daily operational responsibilities. 

And yes, that is indeed the case. Human translators can get the job done, but they will require significantly more time compared to a computer program, which can complete the same task in a fraction of the time, especially when handling larger content volumes. 

Furthermore, combining machine translation with post-editing minimizes unnecessary monthly operational costs. The business may be able to drastically cut the cost of hiring two qualified translators by using machine translation and a human post-editor instead.

There are many free online translation tools, but can you trust them with sensitive material? Keep in mind that information posted online cannot be deleted and that nothing is really unimportant.

Providing your staff with a secure machine translation system ensures that no sensitive information shared during the translation process will be made public or retained by any other parties. Proprietary information and intellectual property must be safeguarded and protected by every company.

The bottom line is that humans and machines can work together more efficiently and effectively than ever before. The time and money spent on employees for translation purposes may be greatly reduced when machine translation is used in conjunction with human post-editing. 

In that context, any company can benefit from the use of machine translation, especially if its team or customers are located in different countries. Relying on a professional machine translation tool can help increase productivity, reduce costs, enhance the efficiency of routine tasks, facilitate information exchange, and maximize sales.  

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